Talking Tax, how to win support for taxing wealth (Tax Justice UK, Survation)
In 2019 we worked with Survation and Tax Justice on the first of a series of projects to understand how to win the public’s support for taxing wealth. Over the last few years, we have seen public support for taxing wealth grow as Tax Justice and others have campaigned to level the disparity between tax on work and wealth and to grow support for fairer tax policies in the UK.
Our research with Tax Justice started just before the general election in 2019. The research including deliberative focus groups, online groups looked at how to frame arguments and land the narrative with the wider public as well influencing policymakers and politicians.
With this research project we were finalists for the AQR Excellence awards in 2020. Together with TJUK we presented the research at the AURA conference in 2021 and we have spoken on a panel in parliament as part of the APPG on Anti-Corruption and Responsible Taxation.
“Jane Carn is an excellent and widely experienced focus group convener, facilitator and qualitative researcher. Jane is always a go-to partner for anyone looking to understand what the public are thinking across a range of business, economic and political issues. I would thoroughly recommend working with her”
Paul Hebden Deputy Director: Strategic Communications, Tax Justice UK. Director: Campaign Salience
“PRH have worked with Pearl Research on a wide range of projects and there is a reason we keep coming back. Jane is a highly professional researcher with a wide skill set and excellent communication. She can produce meaningful and productive insights which have been actionable by various teams. Jane has also been brilliant at answering any follow up research points upon completion of the project”
Afsana Alam, Penguin Random House
“Jane’s down to earth attitude, passion and experience means she is a joy to work with. Jane’s robust approach brings confidence in her findings and recommendations. We’ve worked together on numerous projects and Jane’s insights always help to shape our work and make them more successful.”
Deborah McLean, Greenpeace UK
“I’ve worked with Jane on a number of projects and its always a pleasure. I know the project will be well managed and organised and the outputs will be thoughtful with lots of insights. Jane is a great researcher; problem solver and storyteller and I have recommended her many times. and will again”
Lucy Evans, Lighthouse Research & Consultancy
“I’ve partnered with Jane on various framing research projects covering sensitive social issues. Her keen insights and astute analysis are unparalleled, making her a pleasure to work with. Whether it’s social care or mental health, she navigates complex topics with sensitivity and skill, providing invaluable perspectives.”
Kathryn Quinton, Communications Director, Equally Ours
“Jane has inspired me, giving me confidence and motivation to succeed. She has been highly supportive and positive as a manager. She is amazing at pulling out key findings and recommendations, and winning work via her strong relationship-building skills. Jane excels at moderating and designing relevant and valid methodologies- tailoring her style well to match the sector / target audience.”
Olivia Joyner, Head of Qualitative Research – YouGov
Pearl Research & Strategy provides bold and purposeful research for clients that strive to make a difference.
Jane Carn: jane@pearl-research.co.uk
© Copyright 2023. Pearl Research & Strategy Ltd. All rights reserved.
website by:
beckyismyname.co.uk
Pearl Research & Strategy provides bold and purposeful research for clients that strive to make a difference.
Jane Carn: jane@pearl-research.co.uk
website by:
beckyismyname.co.uk
© Copyright 2023. Pearl Research & Strategy Ltd. All rights reserved.