Pearl Research & Strategy conducts thoughtful and high-quality research for clients in not-for-profit, charity, broadcast media, publishing and financial sectors.

Our focus is on understanding audiences and their values and motivations; whether they are supporters of a cause, readers of a book, or voters of a political party. We deliver clear actionable research that leads to successful campaigns, marketing strategies and policy development.

Founded by Jane Carn in 2018, we are passionate about working with organisations and collaborators who want to make change and have a positive impact on the world around us.

How Can We Help?

> View some of our work

How Can We Help?

Pearl Research & Strategy conducts thoughtful and high-quality research for clients in not-for-profit, charity, broadcast media, publishing, and financial sectors.

Our focus is on understanding audiences and their values and motivations; whether they are supporters of a cause, readers of a book, or voters of a political party. We deliver clear actionable research that leads to successful campaigns, marketing strategies, and policy development.

Founded by Jane Carn in 2018, we are passionate about working with organisations and collaborators who want to make a change and have a positive impact on the world around us.

> View some of our work

Audiences

Understand public opinion and how to shape it

Explore audience values and motivations
Identify and influence persuadable audiences
Understand hard to reach minority and marginalised groups
Develop audience profiles and bring them to life

Communications

Build successful communications to engage and inspire

Test campaign and communications framing
Optimise and develop narratives
Message testing

Marketing

Deliver marketing campaigns that resonate with people

Concept development and evaluation
Brand proposition and testing
Brand health including tracking
Segmentation
A/B testing

Moderation

25+ years of expert moderation and facilitation

Expert interviews with leaders in government, business, public services, charities, criminal justice and finance
Online and offline methodologies
Workshops/co-creation and deliberative events
Business-to-business
Hard to reach audiences

Moderation

25+ years of expert moderation and facilitation

Expert interviews with leaders in government, business, public services, charities, criminal justice and finance
Online and offline methodologies
Workshops/co-creation and deliberative events
Business-to-business
Hard to reach audiences