Labour’s First 100 days – goodwill continues amongst swing Labour voters despite winter fuel payment and ongoing gift scandal
Despite the ongoing backlash against policies such as means-testing the winter fuel payment and negative press around the Prime Minister’s handling of gifts, recent Survation polling has shown that current voting intention has not dramatically changed from the General Election in July.
To understand the polling and to get under the skin of how voters are really feeling about the first 100 days of the Labour Government, we gathered feedback from a carefully selected qualitative online panel of 30 voters. Our panel are all living in 24 constituencies that Labour gained from the Conservatives or SNP in England, Scotland and Wales in 2024.
Our panel was focused specifically on those swing voters who voted Labour in 2024 and had voted for another party in 2019 or who did not vote. This included 11 who voted Conservative, 5 Lib Dem and 7 did not vote, with the remaining voting for a mix of the SNP, Plaid Cymru and the Brexit Party. These swing voters are essential for Keir Starmer and the government to retain their base of support over the coming years and to secure a second term. Our panel was conducted between 8th and 11th October.
Read more about the qualitative panel and their verdict on the new government.
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Jane Carn: jane@pearl-research.co.uk
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Pearl Research & Strategy provides bold and purposeful research for clients that strive to make a difference.
Jane Carn: jane@pearl-research.co.uk
website by:
beckyismyname.co.uk
© Copyright 2023. Pearl Research & Strategy Ltd. All rights reserved.