
A sustainable NHS for the future
August 16, 2023
This project was commissioned by two healthcare trusts to understand public opinion around the NHS commitment to becoming a net zero organisation. This is an important piece of research, as it provided evidence to support and inform a business case for a range of net zero interventions that have impact on patients across the trusts and set the foundations for commitments for a greener NHS. Pearl Research and Strategy managed this research project, bringing in experts to support the programme of research across its different stages.
The research took a place number of stages, following desk research we designed stimulus materials to provide clear and balanced information to explain net zero policy initiatives across different healthcare areas. This phase was followed with deliberative workshops conducted in Surrey and Sussex and participants were split into groups depending on their attitude to climate change and the environment. In addition to these sessions, depth interviews were conducted with audiences with specific needs including those who are digitally excluded and those with mobility needs. Following the qualitative stage a representative survey was conducted with patients in the specific regions.
The research found that awareness of NHS net zero strategies was low and there was an awareness gap in understanding of the importance of the role the NHS can play as a positive agent for changing in supporting the UKs Net Zero ambitions. The research gave guidance as to which measures would be most supported and how to communicate these measures effectively using strategic communications principles.
“Jane Carn is an excellent and widely experienced focus group convener, facilitator and qualitative researcher. Jane is always a go-to partner for anyone looking to understand what the public are thinking across a range of business, economic and political issues. I would thoroughly recommend working with her”
Paul Hebden Deputy Director: Strategic Communications, Tax Justice UK. Director: Campaign Salience
“PRH have worked with Pearl Research on a wide range of projects and there is a reason we keep coming back. Jane is a highly professional researcher with a wide skill set and excellent communication. She can produce meaningful and productive insights which have been actionable by various teams. Jane has also been brilliant at answering any follow up research points upon completion of the project”
Afsana Alam, Penguin Random House
“Jane’s down to earth attitude, passion and experience means she is a joy to work with. Jane’s robust approach brings confidence in her findings and recommendations. We’ve worked together on numerous projects and Jane’s insights always help to shape our work and make them more successful.”
Deborah McLean, Greenpeace UK
“I’ve worked with Jane on a number of projects and its always a pleasure. I know the project will be well managed and organised and the outputs will be thoughtful with lots of insights. Jane is a great researcher; problem solver and storyteller and I have recommended her many times. and will again”
Lucy Evans, Lighthouse Research & Consultancy
“I’ve partnered with Jane on various framing research projects covering sensitive social issues. Her keen insights and astute analysis are unparalleled, making her a pleasure to work with. Whether it’s social care or mental health, she navigates complex topics with sensitivity and skill, providing invaluable perspectives.”
Kathryn Quinton, Communications Director, Equally Ours
“Jane has inspired me, giving me confidence and motivation to succeed. She has been highly supportive and positive as a manager. She is amazing at pulling out key findings and recommendations, and winning work via her strong relationship-building skills. Jane excels at moderating and designing relevant and valid methodologies- tailoring her style well to match the sector / target audience.”
Olivia Joyner, Head of Qualitative Research – YouGov
Pearl Research & Strategy provides bold and purposeful research for clients that strive to make a difference.
Jane Carn: jane@pearl-research.co.uk
© Copyright 2023. Pearl Research & Strategy Ltd. All rights reserved.
website by:
beckyismyname.co.uk
Pearl Research & Strategy provides bold and purposeful research for clients that strive to make a difference.
Jane Carn: jane@pearl-research.co.uk
website by:
beckyismyname.co.uk
© Copyright 2023. Pearl Research & Strategy Ltd. All rights reserved.